Michael Braungart & William McDonough
Cradle to Cradle: Remaking the Way We Make Things
In this provocative and visionary book, authors McDonough and Braungart challenge the belief that human industry must damage the natural world and ask why not to take nature itself as our model for making things. They explain how products can be designed from the outset so that, after their useful lives thy will provide nourishment for something new. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do as well.