by John Elkington (Autor), Pamela Hartigan (Autor)
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
There are entrepreneurs who are solving some of the world’s most pressing economic, social, and environmental problems. John Elkington and Pamela Hartigan introduce some of them in this book and tell their stories. They show how these pioneers are disrupting existing industries, value chains, and business models–and in the process creating fast-growing markets around the world.
By understanding these entrepreneurs’ mindsets and strategies, readers can gain vital insights into future market opportunities for their own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow’s leaders can learn from them.